HANDS-ON HELP FOR SMALL BUSINESSES
Happier customers. Cleaner books. Calmer you.
Hey! I'm Shay 👋 - a fractional CX leader and bookkeeper. I bring big-brand know-how with small-business attention. Pick the help you need.
My Story
I didn't learn this in a classroom.
I was an early startup hire (twice), and I learned fast that two things quietly make or break a growing business: the experience you give your customers, and the state of your books. So I learned both — I built and led customer experience teams for some of Canada's biggest DTC brands, and I got certified in bookkeeping because messy finances sink good companies. I've helped build businesses from the ground up, managed large teams and millions in revenue, and seen what happens when founders don't have support in either place. Now I bring all of that to small business owners who deserve the same caliber of help.
CUSTOMER EXPERIENCE
Customer experience that earns loyalty.
I build the support systems, processes, and strategy that turn first-time buyers into loyal, repeat customers — drawing on years leading CX for some of Canada's biggest DTC brands, right-sized to what your small business actually needs. No fluff, just experience that makes people come back.
Services & Pricing
Where we start.
Every business is different, so this is a starting map, not a rigid menu — we shape it to fit what you actually need.
Get Clean
$900+/One-time fee
Get your CX basics working so nothing falls through the cracks — channels, response flows, tools, and templates, set up right. The accessible front door.
Ongoing Support
$1800+/month
Hands-on, in-the-trenches help across your customer experience and the operations behind it — connecting the dots upstream, plus the retention and win-back strategy that keeps customers coming back. Around 12–15 hrs/month.
Not sure where to start?
Hourly rates available.
Advisory by the hour at $125.
BOOKKEEPING
Simple, honest bookkeeping for small businesses.
No jargon, no surprises, no chasing me down for answers. I work with small business owners who need their finances organized, accurate, and actually understandable — so they can focus on running their business.
Services & Pricing
Straightforward pricing. No surprises.
All packages include monthly reconciliation, expense categorization, and a bookkeeper who actually responds to your messages.
Starter
$400+/month
Monthly reconciliation, expense categorization, basic profit & loss report. Perfect for new small businesses getting their foundation right.
Growth
$650+/month
Everything in Starter plus accounts payable and receivable tracking, monthly check-in call, cash flow reporting, and a bookkeeper who flags problems before they become expensive ones.